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Our Vision

We believe in being more than an online baby retailer. We believe wholeheartedly in taking a person-centred approach particularly for first time parents to help enhance these special moments with your little one/s. Not only will we provide you with some of the softest, high quality made products but products to embrace and remember your parenting journey and make the most of your little one’s growth.

Baby Boo Boo grew out of the idea to create a contemporary and online lifestyle baby clothing brand that provides clothing and accessories for children between 0 to 24 months old. Home to the Conscious Parenting Network we seek for parents to share advice and explore top tips on parenting related to various stages of their parenting journey. We are two young, working professional women with a vision for baby retailing to provide more than just products but a space to embrace and share parenting journeys.

❤️

We have made a conscious decision to ensure that our mailer bags, stickers and tissue paper are ethically sourced in regards to the environment. We are happy to say that our mailer bags are biodegradable and our stickers and tissue paper are printed with soy ink with our tissue being completely acid free. We are proud members of the Eco Packaging Alliance!

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